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Alright, grab your popcorn! It’s story time. And no, the baby-faced “social media gurus” will not tell you this story, because they’ve never heard of it. Or of any of the people involved. They think the world was created in the year 2000, and Facebook was the first medium of communication invented by mankind. Anyway, on to the story: About a hundred years ago, the world hit a depression so bad, that the 2008 recession looks like a joke in comparison. Businesses closed down, people lost jobs, the world basically came to a stop. (And no, COVID wasn’t the first time; the world stopped at least 4-5 times in the last hundred years before COVID.) The businesses that still survived cut down on every cost they could. Including marketing and advertising. In fact, ESPECIALLY marketing and advertising. One of those mega corporations was lucky enough to have hired a man named Bruce Barton. Bruce heard the news that his client has cut off advertising. So he went to his client and confronted them. “You are going to have national advertising whether you want or not… It’s the advertising given you by politicians with axes to grind, by newspapers that hope to build circulation by distorting your acts, by all other operators in the field of public opinion, some unfriendly, and some merely misinformed… Can you afford to take the risk of having all your advertising emanate from sources beyond your control?” Naturally, US Steel renewed their advertising with Bruce Barton. You won’t hear such stories on social media, cuz they think marketing was invented yesterday. They’re chasing hashtags, keywords and algorithms. And then they sit in a corner and cry when the algorithms change. You know what doesn’t change? Principles never change. Human nature doesn’t change. And yes, the fundamentals of marketing and selling don’t change. You can’t get these fundamentals from your Googles and Facebooks. You understand the fundamentals by studying history. Wars. Politics. Commerce. Biographies. Autobiographies. Lives of great leaders. And there’s no source better than books. The second best source is to follow the readers. Like yours truly. Because readers are leaders. So if you want to get the principles working for you, click this link: https://forms.gle/2UdCSiJ7YCgWR7jx8 And I’ll show you how deep the rabbit hole of success really goes. To your success, Shakaib Feroz. |
